My journey to becoming a digital marketer, one quest at a time.

Portrait of Boyko Aleksiev

Boyko Aleksiev

Digital Marketer wannabe

My work history

Yource

Workforce Management Specialist

2026

Telus Digital

Product Team Leader

2022-2025

TheSoul Publishing

Content Writer

2019-2022

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Hey, I'm Boyko. Welcome to my side quest. I am not a marketing guru, an agency owner, or someone with years of experience. I'm just a regular guy who decided to change the direction of his career.

On this website, I will be documenting that journey. I call it Side Quest Marketing. I chose that name because it perfectly represents this journey. As a lifelong gamer, the idea of a side quest felt fitting. What began as a small challenge to learn digital marketing is slowly becoming my main quest and, hopefully, the path to my dream career.

This website will serve as a progress tracker, a place for my portfolio, and, hopefully, the creation of my brand. What to expect now? You'll find what I'm learning, the mistakes I make, experiments I run, books I read, podcasts I listen to, certifications I complete, portfolio projects I build, and hopefully one day - my first marketing job.

Time to level up.